As a former competitive athlete, I know the principles of peak performance: iron discipline, uncompromising focus and the ability to come back stronger after setbacks. Values that have shaped my business path for more than 20 years.

[Background]

Born in 1991, raised in the canton of Glarus in a Swiss family with Italian roots and relatives in the USA and Portugal. This mix opened my eyes early on: to different cultures, markets and people.

[Sport]

Ski and cycling races, then American football with two Swiss championship titles and the chance to move to a Division III college in the USA - until serious injuries stopped everything. Instead of giving up, I reinvented myself: the fighting spirit from the field became the drive for everything that came after.

[Entrepreneur]

At 14 I organised my first events, at 19 I built my first own company, and at 22 I became the youngest nightclub manager in Switzerland. In 2019 I founded Läight Signs™ with just CHF 800 starting capital, developed the company into the Swiss market leader with clients such as Red Bull, Swisscom, UBS, Breitling, IKEA & On, and successfully sold it at the end of 2025.

[Network]

Over the years I have had the privilege of working with professional athletes, personalities and influential entrepreneurs: from the exclusive Swiss distribution of Air Relax together with professional footballer Michael Kempter and ice hockey pro Benjamin Neukom to collaborations for personalities such as Nadia Damaso, The Alpinists and Shaun Ross with brands such as Maserati, Porsche, Bentley, Tesla and Dyson.

[Today]

This experience flows directly into KOC: with powerful design, strategy and performance, we build brands that grow and structures that work in the long term.