More than 20 years of brand building between Zurich, Hong Kong and New York: M’Bianda Nelson develops brands that work across borders and tells stories that matter.

[Beginnings]

After his commercial training at KV Business School Zurich, M’Bianda started out in sales at IBM, qualified at SAWI as a marketing planner in PR, advertising and communication, and spent seven years as National Sales Manager at Mondaine Watch. There he learned how to make a Swiss brand strong nationwide.

[International]

For PUMA Time he managed customer relations in North and South America from Hong Kong, then built up new business in the Americas for the International Luxury Group in New York.

[New York]

In 2013 he founded his own agency, 11211ny, in New York and for ten years was responsible for business development, sales, marketing and PR for brands in fashion, sport, music, art and lifestyle.

[Zurich]

After two decades in New York he returned to Switzerland and founded PFA Studios in Zurich: a 360° creative agency with showroom, studio and meeting place for fashion, art, food, events and racquet sports.

[Today]

Today he brings this experience to KOC as an external Consultant & Brand Architect: building brands, thinking internationally and creating brand presences that make an impact.